Black Market Auction House Comprehensive Guide

The Black Market Auction House (BMAH) in World of Warcraft is a unique, hidden shop where players can buy rare game items.

The BMAH was introduced in patch 5.0.4 of World of Warcraft, the pre-patch for the Mists of Pandaria expansion.

It was designed to add a sense of mystery and adventure to acquiring rare items and to serve as a gold sink, removing large amounts of this currency from circulation to help regulate the in-game economy.

Unlike the regular AH, which can be easily located in any city, the BMAH offers super-exclusive collectibles that are hard to find anywhere else in the game: mounts (including TCG), tabards, transmogs, pets, shirts, and other valuable items. We’ll tell you more about them in this guide. We’ll also explain where the BMAH is located in Dragonflight (and earlier expansions) and give you tips on winning these auctions.

Here are some interesting facts connected with the Black Market Auction House:

  • Location and Access: The BMAH’s location has changed several times throughout the expansions, often requiring players to discover its new location or access it through specific means, such as becoming best friends with Madame Goya in Warlords of Draenor or finding her in the new places in later DLCs.
  • Madame Goya: The NPC who runs the BMAH, Madame Goya, has become somewhat of a mysterious figure in WoW lore due to her association with the Black Market and her appearances in various locations across expansions.
  • Unobtainable Items: Through the BMAH, you can buy Swift Zulian Tiger, Mimiron’s Head, Tier 3 Armor Sets, and Spectral Tiger —the most desired collectibles in the game.
  • Maximum Bid: Some items on the BMAH have seen incredibly high bids, with players spending millions of gold to secure rare mounts or gear. The highest bid is 9 999 999, which is the gold cap. It’s the sum that nobody can outbid (the next bidder won’t be able to bid 5% more than you).

Black Market Auction House Location

BMAH Location


  • Valdrakken (34.66, 60.50): under the Little Scales Daycare – The primary location for the BMAH in the Dragon Isles.
  • Waking Shores: Near the Obsidian Bulwark – An alternative location where players can preview the auction’s offerings without the ability to bid.

Mists of Pandaria (MoP):

  • The Veiled Stair (63.8 75.8): Specifically, at The Black Market, which is found down a path starting near the Tavern in the Mists.
    Warlords of Draenor (WoD):
  • Nagrand (53.8 15.0): Ring of Blood – Madam Goya relocates here from The Veiled Stair.


  • Dalaran (71.0 18.6): The Underbelly – With the move of Dalaran to the Broken Isles, Madam Goya again relocates the BMAH to the sewers of the city.

Battle for Azeroth (BfA):

  • Zuldazar (56.7, 46.3): Tortollan Refuge – Madam Goya moves the BMAH to this new location in Zandalar for Horde players.
  • Boralus (63.6 62.6): Hook Point – An additional BMAH location for Alliance players in Kul Tiras.


  • Revendreth (52.01, 83.66): Sinfall – Accessible for players who align themselves with the Venthyr Covenant, this location represents the BMAH’s presence in the Shadowlands.

How does the WoW BMAH work?

BMAH Process

Only max-level players can access the BMAH, although the required level may vary depending on the game’s current expansion.

The items for sale change constantly, making it exciting to see what’s new and to try to outbid other players for cool stuff.

The auctions last about 24 hours, and the highest bidder at the end wins the item.

You cannot use the BMAH to sell items; it is purely for purchasing.

Bidding Process:

  • Items are listed with a starting bid, and players can place bids to buy these items.
  • Once the bid is placed, it cannot be retracted.
  • There is no “Buyout” option; all items are sold to the highest bidder at the auction’s end.
  • Auctions typically last for 24 hours, although this can vary.
  • You can be outbid by other players, and you must place a higher bid if you wish to remain in contention for the item.

Winning the Auction:

  • You win the item if you are the highest bidder when the auction timer ends.
  • The item is sent to your in-game mailbox.

What you can buy in the Black Market?

Rare Drop Mounts

Unobtainable Mounts (BMAH Exclusive)

TCG (Trading Card Game) Mounts from BMAH

Other Mounts that Can Appear on BMAH

These mounts have other primary acquisition methods but may also appear on the BMAH, offering an alternative way to obtain them:

Tabards from WoW Black Market AH

Pets that you can buy at Black Market Auction House

Toys from World of Warcraft BMAH

  • Fishing Chair (A comfy chair for fishing, from the TCG expansion “Gone Fishin'”)
  • Foam Sword Rack (Allows players and party members to pick up a foam sword to “fight” each other, from the TCG expansion “Blood of Gladiators”)
  • Goblin Gumbo Kettle (Spawns a kettle that players can interact with to receive a Goblin Gumbo, causing belching smoke, from the TCG expansion “Servants of the Betrayer”)
  • Goblin Weather Machine – Prototype 01-B (Creates a personal weather effect around the player, from the TCG expansion “Servants of the Betrayer”)
  • Imp in a Ball (Gives random fortune-telling messages, from the TCG expansion “Through the Dark Portal”)
  • Ogre Pinata (Spawns a pinata that, when destroyed, drops a pile of Pink Gumball, from the TCG expansion “Fields of Honor”)
  • Paper Flying Machine Kit (Allows the creation of a paper flying machine that can be thrown to other players, from the TCG expansion “March of the Legion”)
  • Picnic Basket (Creates a picnic area where players can sit and relax, from the TCG expansion “Through the Dark Portal”)
  • The Flag of Ownership (Allows players to plant a flag on their defeated enemy’s body, displaying their victory, from the TCG expansion “Drums of War”)

Transmogs from Black Market


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